Wordpress Developer

Responsibilities

● Build, extend, and maintain WordPress functionality using custom code rather than off-the-shelf plugins alone

● Work on a production WordPress platform hosted on Kinsta or similar managed environments

● Implement and maintain event tracking using Segment and Mixpanel

● Monitor site performance

● Deliver features and improvements while clearly articulating tradeoffs made due to time or scope constraints

● Own your work end to end, including QA and testing before release

● Collaborate closely with product using Linear for task tracking and prioritisation

● Communicate progress, risks, and decisions clearly and proactively via Slack

● Make thoughtful technical decisions with a long-term platform mindset

Must-haves

● 3+ years professional experience working on WordPress projects with custom code

● Strong understanding of WordPress architecture, themes, plugins, hooks, and performance considerations

● Strong at estimating effort and timelines, communicating confidence levels, assumptions, and risks upfront, and revisiting estimates as scope or constraints change

● Experience working in managed hosting environments such as Kinsta

● Hands-on experience implementing analytics and event tracking

● Comfortable working with PM tools, e.g. Linear

● High attention to detail and pride in well-finished work

● Strong written communication skills, especially in async Slack environments

● Ability to balance speed and quality, and explain tradeoffs clearly

Tech Stack

Frontend

● WordPress

● Custom PHP theme and plugin development

● HTML, CSS, JavaScript

● jQuery

● REST APIs for internal and third-party integrations

■ Mainly just for Airtable <> WordPress sync

Backend

● PHP

● MySQL

● WordPress core and custom plugins

● Cron jobs and background tasks

● Airtable

Hosting and Infrastructure

● Kinsta

● Cloudflare for CDN, and security

● Staging and production environments

Analytics and Event Tracking

● Segment for event routing

● Mixpanel for product analytics and behavioural tracking

● Google Analytics for marketing and traffic insights

Product and Delivery

● Linear - engineering task management

● Slack - communication

Quality and Monitoring

● Manual QA and regression testing

● Performance monitoring via Kinsta and Cloudflare

Design and Collaboration

● Figma for design and UX collaboration